World Of Warcraft Loss
Activision has confirmed that World of Warcraft has lost 1.3 million subscribers, pushing it down to eight million overall. According to Activision, the lost subscribers were “mainly from the East, but in the West as well.” Despite the decline, World of Warcraft remains "the #1 subscription-based MMORPG in the world."
The news comes as part of Activision Blizzard's first quarter earnings report, which saw the publisher post $456 million in profit on $1.32 billion in revenue for the three-month period ended March 31.
World of Warcraft had as many as 10 million at the time of Mist of Pandaria’s release, and had more than 12 million at its peak in 2010.
Activision noted that the decline raises concerns, "as do continued challenges in the global economy. For these reasons, we remain cautious. However, our focused and disciplined approach to our business has served us well in the past, and through continued investment and careful management of our costs, we expect to continue delivering shareholder value over the long term as we have for the last 20 years.”